Pioneering human-centered product design and innovation since 2004.
Experience Strategy Partners (ESP) provides the strategic framework for the future of AI-human relationships, leveraging decades of mixed-methods research.
AI Trust Research
Build AI products people actually trust through rigorous quantitative and qualitative research.
Explore the methodologyEnterprise UX Research
Validate and scale digital platforms using 20 years of proven quantitative and qualitative methodologies.
See our legacyAI Leadership Retreats
Confidential 2.5-day working sessions for product executives navigating AI workflow automation.
strat.events/retreatSTRAT Conferences
The premier international event series for product design strategy and human-AI augmentation.
strat.eventsEnterprise UX Research
20 Years of Enterprise Research Excellence
Since 2004, ESP has directed multi-year digital roadmaps and defined global design standards for Fortune 500 brands, translating complex human behavior into validated ROI.
Our practice pairs deep qualitative work — in-home ethnography, contextual inquiry and longitudinal diary studies — with global quantitative surveys that measure behavior at scale. The result is evidence that product, design and executive teams can act on with confidence.
Qualitative depth
In-home ethnography that surfaces the real context behind customer decisions.
Quantitative scale
Global surveys that validate insights across markets, segments and platforms.
Trusted by Fortune 500 leaders
- Lowe's
- The Home Depot
- Coca-Cola
- Delta Air Lines
- AT&T